Based in New York, I help create brands around the world.
They taught me in grade school that name calling wasn't nice, but I just couldn't keep my mouth shut. So, I decided to come up with better names.
For nearly 20 years, I've been working as a writer, specializing in branding, naming, innovation and marketing for some of the world's leading brands. Whether creating the identity for new hospitality concepts, consumer packaged goods and companies, or crafting their brand stories, I'm always happy to open my mouth and get your name out into the world.
About
Services
Verbal Identity
Naming
Brand Voice
Brand Strategy
Content Strategy
Copywriting
Screenwriting
Tag Lines
Translation
Clients
Hospitality
Affinia Hotel Collection
Apicii
Auberge Resorts
Caydon
Gerber Group
Hilton, Curio Collection
Hyatt, The Unbound Collection
Kimpton Hotel & Restaurant Group
Marriott, Autograph Collection
Marriott, The Luxury Collection
Ralph Lauren, The Polo Bar
Sage Hospitality Group
Sheraton Hotels & Resorts
Starwood Hotels & Resorts
The James
The Surrey
Westin Hotels & Resorts
Wylder Hotels
Real Estate
Bozzuto
Corigin
ELK Development
Fisher Brothers
Greystar
MetLife
Strategic Property Partners
Trammell Crow
Communications/Gaming
Infiapps
Logo
MTV Networks
Vanywhere
Verizon
Consumer Packaged Goods
Aquafina
Ardbeg
Aveeno
Belvedere Vodka
Captain Morgan
Clean & Clear
Coca Cola
Folgers
Gatorade
Gilette Venus
Glenmorangie
Hennessy
illy
Johnson & Johnson
Mountain Dew
Pepsi
Sierra Mist
Smirnoff
Tide
Yellow Tail
Healthcare/Pharmaceuticals
Amorphical
Redesign Health
Teva Pharmaceuticals
Agencies
Anomaly
Awesome Tel Aviv
Jack Morton Worldwide
Joele Frank
Manhattan Marketing Ensemble
Open Tel Aviv
Redscout
Revolver New York
Undertone
What If